Today we launched what I'll v1.9 of OnTimeAirFilters.com.  This version brings some significant imporvements to the filter selection wizard that not only makes the ordering experience even easier, but also allows us to significantly expand the range of HVAC and whole house filters that we offer.  Step 1 of the wizard now has a truly awesome menu structure that organizes filters by size and, in the case of whole house filters, by name brand replacement.  This menu structure allows us to massively expand the number of filters offered while keeping the selection process organized and simple to use.  Additionally, we have added an entire section of custom filter sizes as a separate section in the menu.  These are the most common of the uncommon sizes customers have requested.  Of course, if you don;t see your size, just let us know.  We offer a custom filter size service so we can deal with just about any situation you have.

What else?  Well, check out the detailed information we now provide on whole house filters....replacement brand, actual filter size (versus the listed size printed on the filter frame), part number, air cleaner model number, and other important details are now listed for every whole house filter we carry.

So why is this v1.9?  Well, we still need to add the "My Account" feature.  It's in development and was originally planned for this release, but we wanted to get these improvements our right away.  The My Account release is right around the corner.

So, give our new site a whirl and let us know what you think.  We are always trying to improve our service.  Your feedback is always welcome.

Before I forget, I HUGE shoutout to the great folks at Rusty Brick, and especially Michael B., for the world class job they performed pulling this version together.  The Best.  Period.

Filed under: Mark Leffers • MERV • air filter delivery • HVAC • air filter subscription • Air Filters • Air Filter Sizes • Whole House Air Filters

We're always looking for insight into how to reach new customers with our not-so-well-known scheduled air filter delivery service.  So when we have a chance to speak to existing customers, we obviously want to know how they found us.  I spoke to a gentleman in Bethesda, MD yesterday.  He needed an unusual air filter size for his HVAC system that he couldn't find at the local hardware store.  With a house full of cats he needs to change the filters frequently and he wanted a solution that didn't involve running from store-to-store looking for the right sizes every three months.  He went online and found On Time Air Filters.  He loves our service and even offered to let me know if he came up with any clever marketing concepts that we could us.  While we pretty much never refuse a a good offer, I suggested that the best thing he do for us is recommend us to his friends.  Nothing beats a personal vote of confidence. 

Filed under: Mark Leffers • MERV • HVAC • air filter delivery • Air Filters • air filter subscription • Air Filter Sizes

 The American Association of Apartment Owners recommends On Time Air Filters as a great solution for apartment owners and landlords.  It's today's "Landlord Quick Tip."

And I quote: "It’s not a luxury. It’s a sanity-saving convenience, at a very convenient price."  

Check out the full story here.

Filed under: Sue Heilbronner • Landlord Tips • air filter delivery • Air Filters

 I once had a boss who used to talk about old-time marketing and used to say "test breakthroughs, not whispers." I'll be honest, I never really was sure what that meant in terms of new-world marketing, because so often in testing and building web startups, the early signs of buy in are just that: whispers.

Case and point? Today we got an early-morning order via an Adwords ad.  The search term for the shopper?  "Air Filter Subscription."  One visit to the site. One trip through the shopping cart, and "click", a new soon-to-be-happy customer for On Time Air Filters home delivery service.

I don't write every new customer, but I did write this one.  Jed, I said..."can you remember what made you aware of the fact that there existed an 'air filter subscription' service."  I mean, I wanted to know.  Was Jed at a great party over the holiday weekend, and someone started gabbing about the wonders of routine home air filter delivery? Could happen.

Jed being the decent sort wrote right back, and Jed...said:

"I think I heard of it somewhere as a blurb or online, but I honestly don't remember -- but wherever it was it stuck.  If I come across it again I'll let you know for certain.  The model makes so much sense it's silly not to sign up."

Did you catch that?  "Silly not to sign up!" Naturally, we now love the real Jed and Jeds everywhere who are starting to hear the buzz about on time air filter subscription and delivery services like ours.

It's a whisper, but increasingly based on our analytics, becoming an audible patter.  We'll be patient, continue providing great service, getting the word out, and hoping for louder yelps sometime soon.

Filed under: Sue Heilbronner • HVAC • Advertising & Marketing • Air Filters • air filter delivery • air filter subscription