Very cool call with B from Austin a few nights ago.  Been so busy adding filters to the site, haven't had time to give proper props.  B is a big fan of carbon filters...she's on the warpath against a variety of office machine odors eminating from her home office.  We talked for a good half hour about filter sizes, MERV ratings and other fun air filtration stuff.  She loved that we can help her out with a carbon activated Air Bear whole house filter.  I'm pretty pleased, too.  But, her biggest surprise?  Our pricing.  Full price for the first filter in each shipment and each additional filter in that shipment is 60% off.  AND...she doesn't even have to remember to reorder.  We take care of that for her automatically.

Oh, and Austin?  Ground zero for allergies and our biggest customer.  Love ya.

Filed under: Mark Leffers